Google
Retrieves links. The patient picks.
You compete on a list of ten results. The patient compares websites and reviews before choosing.
Who's the best dentist in your city, according to ChatGPT?
When potential patients ask AI who the best dentist in your city is, only a handful of practices get mentioned. Brux audits your online presence, compares you to local competitors, and shows you exactly what to fix.
Before BruxAI*
Times named in AI responses this week
- 1Midtown Dental33
- 2Parkside Family Dental28
- 3Bright Smile Dental22
- 4Gentle Care Dentistry19
- 5Your Practice3
You're #5 of 5, 4 competitors cited more often
Results vary by location and aren't automatic. Practices must follow Brux's guidance to move up in the ranks.
No credit card. No sales calls. Real findings in about 2 minutes.
Patients aren't searching anymore. They're asking.
Five years ago, a new patient typed "dentist near me" into Google and scrolled. They compared websites. They read reviews. They picked.
That patient is gone. The new patient opens an AI app, asks for a recommendation, and follows it.
Google still matters. So does your website. But neither one is where the decision is being made anymore. The practices that figure this out first are stealing market share from the practices that don't.
One of those is happening in your city right now. The audit tells you which.
Why “just run more Google Ads” is the most expensive answer to the wrong question.
Compare what your dental practice actually gets from each marketing channel.
| Google Ads / PPC | Traditional SEO | AI Ranking | |
|---|---|---|---|
| Monthly cost | $3,000 to $15,000+ | $1,500 to $5,000 | $97 to $297 |
| Time to results | Immediate (while paying) | 6 to 24+ months | Weeks to months, and stays live |
| What you pay for | Each click, whether they book or not | Generic SEO checklists | Visibility where patients actually search |
| When you stop paying | Visibility gone overnight | Fades over 6+ months | Improvements stay live |
| Trust signal | “Sponsored” label | Organic search result | AI-cited recommendation |
| Patient intent | Mixed (researching or browsing) | Higher (actively searching) | Highest (already received a recommendation) |
| Reaches AI search users | |||
| Compounds over time | Partially |
Google Ads / PPC
- Monthly cost
- $3,000 to $15,000+
- Time to results
- Immediate (while paying)
- What you pay for
- Each click, whether they book or not
- When you stop paying
- Visibility gone overnight
- Trust signal
- “Sponsored” label
- Patient intent
- Mixed (researching or browsing)
- Reaches AI search users
- Compounds over time
Traditional SEO
- Monthly cost
- $1,500 to $5,000
- Time to results
- 6 to 24+ months
- What you pay for
- Generic SEO checklists
- When you stop paying
- Fades over 6+ months
- Trust signal
- Organic search result
- Patient intent
- Higher (actively searching)
- Reaches AI search users
- Compounds over time
- Partially
AI Ranking
- Monthly cost
- $97 to $297
- Time to results
- Weeks to months, and stays live
- What you pay for
- Visibility where patients actually search
- When you stop paying
- Improvements stay live
- Trust signal
- AI-cited recommendation
- Patient intent
- Highest (already received a recommendation)
- Reaches AI search users
- Compounds over time
Three pieces. One loop. Built for dental, nothing else.
Piece 01
The audit finds what's broken.
A nine-layer scan of every signal AI engines use to decide who to recommend: your website, your Google Business Profile, your reviews, your citations, your schema markup, your competitors. Run it on yourself once. Then run it on the practice across town to see what they're doing that you aren't.
Priority fix list*
12 of 15 done · 80%- One-click
FAQ schema missing on services pages
- One-click
Dentist bios lack Person schema
Reviews don't name specific procedures
Google Business Profile missing photos
- One-click
No /llms.txt for AI crawlers
JavaScript-rendered services list
+ 9 more items in the full audit
Piece 02
The testimonial engine fixes your reviews.
AI engines don’t quote “Great visit, highly recommend!” They quote reviews that name a specific dentist, a specific procedure, and an outcome. Brux gives every patient a private link, a 30-second form, and three review drafts they can post anywhere. Reviews stay theirs. No data leaves the practice.
Testimonial Engine*
Review link
bruxai.com/r/your-practice
Print on cards · QR codes · post-visit messages.
Last 30 days
Visits147 · 100%
Form submitted89 · 61%
Draft generated71 · 48%
Shared publicly52 · 35%
52 new authorized reviews4.9 avg
Piece 03
The ranking tracker watches every day.
Every morning, Brux runs your tracked queries against every major AI platform and records three things: were you mentioned, were you recommended, were you cited. Visibility moves slowly. Brux makes the movement visible.
AI Visibility Score*
Last 6 months
87+59 since first audit
See how you stack up
The exact practices in your city that AI is recommending instead of you. Ranked.
Track every competitor head-to-head. Watch yourself climb the leaderboard week over week.
You moved up from #5 → #1
Competitor share of voice
Times mentioned in AI responses across 67 snapshots this week.
- You41
- Midtown Dental33
- Parkside Family Dental28
- Bright Smile Dental22
- Gentle Care Dentistry19
- Cornerstone Dental16
Why AI search is a different game than Google.
A practice can rank on page one of Google and be invisible to ChatGPT. The signals overlap. They're not the same.
AI search
Decides. Presents one answer.
One practice gets named. Maybe two. The patient acts on the recommendation. They don't shop the list.
Schema markup matters more.
AI engines parse structured data first. FAQPage, LocalBusiness, and Person markup are read like a citation, not just a hint.
Review specificity matters more.
AI quotes reviews that name a specific dentist, a procedure, and an outcome. "Great visit!" gets ignored.
Crawler accessibility matters more.
If GPTBot can't read your services page, you don't exist to ChatGPT, even if the page looks fine to a patient.
Many dental sites built on Wix, Squarespace, or Duda render content with JavaScript, which most AI crawlers can't execute. The site loads fine for a patient and looks empty to ChatGPT. Most SEO tools weren't built to measure any of this. Brux was.
An AI recommendation isn't a lead. It's a closer.
A patient who clicked your Google Ad is comparing four practices. A patient who arrived from your SEO ranking is reading your reviews and your About page. A patient who arrived because Perplexity named you with a one-sentence reason has already decided.
They call to book. They mention what the AI said about you. They don't shop.
One new patient from one AI recommendation pays for an entire year of Brux. Then it keeps paying.
Tracked queries*
Where you show up, by engine.
Updated 6h ago
“Best dentist in [city]?”
ConversationalChatGPT
Recommended
Claude
Recommended
Gemini
Cited
Perplexity
Recommended
“Where to get Invisalign near me?”
ConversationalChatGPT
Cited
Claude
Recommended
Gemini
Mentioned
Perplexity
Recommended
“Top-rated dental implants [city]”
SEOChatGPT
Recommended
Claude
Cited
Gemini
Not mentioned
Perplexity
Recommended
“Family dentist accepting new patients”
ConversationalChatGPT
Recommended
Claude
Recommended
Gemini
Cited
Perplexity
Not mentioned
Brux fixes it for you
Most fixes are one click. The rest come with code your dev can copy and paste.
FAQ schema, dentist bios, Person markup, llms.txt. All generated with one click. Slower fixes (site speed, JS-rendering rewrites) get a structured task with code snippets you can forward.
One-click fix
FAQ Generator
12 patient-search-style Q&As + FAQPage schema in 30 seconds.
Fixed· 12 Q&A pairs · JSON-LD schema · on-page HTML
One-click fix
Dentist Bio Generator
AI-quotable bio + Person schema for every dentist on your team.
Fixed· 3 dentists · with credentials + Person schema
Fixed
GBP photos uploaded
Brux flagged 14 photo slots empty on your Google Business Profile. Front desk took 20 minutes.
Fixed· ready for re-audit
Manual
JS-rendered services list
Your services page renders client-side so AI crawlers see it empty. Brux's fix list includes the exact code change.
Step-by-step instructions + code snippets included
From “what's an AI audit?” to being recommended by AI.
Day 1
Run your free AI Visibility Audit.
Enter your website. Brux tests your visibility across every major AI engine, audits 9 dimensions of AI search performance, and shows you exactly where you're losing.
Day 1 to 7
Connect your accounts.
Brux pulls in your Google Business Profile, your review platforms, and the public signals AI engines see. Billing runs on Stripe. Most practices are fully set up in a single 10-minute session.
Day 7 onward
Get the exact fix, ranked by impact.
Brux hands you a prioritized fix list with the exact change for each issue, including code snippets where they apply. Implement the highest-impact items first. Every fix is verified in the next audit cycle.
Ongoing
Watch your AI visibility climb.
Daily ranking snapshots. Weekly insights. New patient inquiries from AI recommendations begin to arrive, and they convert at higher rates than PPC leads.
Pricing built for practices, not enterprises.
One new patient pays for a full year. Cancel any time from the dashboard.
Free
$0free forever
Run the audit. See everything that's broken. Decide if you want help fixing it.
- Full 9-layer AI Visibility Audit
- Live tests on Claude, ChatGPT, Perplexity, Gemini
- Top 3 competitor benchmark
Starter
$97/mo
Get the exact fix for every issue, with code snippets you can hand to your web person.
- Everything in Free
- Specific fixes + code snippets
- Monthly recurring audits
- Score history + change tracking
Pro
$297/mo
Testimonial engine, ranking tracker, weekly audits, competitor monitoring. The full stack for a single practice.
- Everything in Starter
- Weekly recurring audits
- Brux Testimonial Generator
- Brux AI Ranking Tracker
- Full competitor monitoring
Multi Office
$597/mo
Up to 10 practices on one account. One dashboard, one bill. For groups, DSOs, and owner-operators.
- Everything in Pro
- Up to 10 practices on one account
- Independent dentists + services per office
- One billing account, separate dashboards
You bought a subscription. Here's what shows up.
Progress lands in your inbox without you logging in. A taste of the kind of updates you get: score climbs, ranking moves, new testimonials.
After every audit run
Your AI Visibility Score: 87 (+12)*
Score climbed +12 this week. Top 3 fixes ready in your dashboard.
When something changes
You moved up to #2 on ChatGPT*
Your practice is now the #2 result for 'Invisalign near me' on ChatGPT and Claude.
Weekly · Testimonial Engine
3 new authorized testimonials this week*
Three patients submitted reviews naming Dr. Rivera, Invisalign, and same-day crowns.
Forward to your developer
One click sends the fix list straight to your web team.
Every audit produces a structured, technical fix list with code snippets formatted for whoever maintains your website. Forward it from the dashboard. No back-and-forth from your front desk.
Every email type has a per-user opt-out toggle in your dashboard settings. Nothing surprises you; nothing locks you in.
What practices see
The kind of climb you're after.
*
“Brux found six things our previous SEO team missed in twenty minutes. The fix list paid for itself in the first month.”
Dr. A. R. · Phoenix, AZ
*
“Patients are mentioning ChatGPT recommendations on the phone now. We get to track every engine, and that visibility was invisible before.”
Dr. M. O. · Tampa, FL
*
“The testimonial engine doubled our specific-procedure reviews in eight weeks. AI engines actually cite them now.”
Dr. J. L. · Austin, TX
Tested across*
ChatGPTClaudeGeminiPerplexityGrokQuestions practices actually ask.
SEO is for Google's organic results. It still works for Google. AI engines pull from a different signal set entirely: schema markup, review specificity, citation density, crawler accessibility. You can have great SEO and be invisible to ChatGPT. The two systems overlap; they're not the same. Brux complements SEO. It doesn't replace it.
Most aren't. The good ones know AI search is the gap they don't currently fill and are glad to have a tool that does. Brux exports a clean fix list that an agency can implement on your behalf, if that's how you work. We have an agency program for firms that want to manage Brux for clients.
A traditional SEO audit grades your site against Google's ranking factors. The Brux audit grades you against signals specific to how AI engines actually consume and cite web content. We also test your visibility live, running real queries against real AI engines and showing you the response. No SEO tool does that.
The first wins (technical fixes, citation consistency) show up in weeks. Bigger compounding gains build over months as AI platforms re-crawl and new model versions roll out. Nobody outside the AI labs knows the exact cadence. Brux shows you what's landed and where, so you can see progress between model updates instead of guessing.
Yes. It's actually most useful there. Independent practices get out-positioned by competitors who happen to have better technical setups, not better marketing. Brux fixes the technical gap.
Yes. No contracts, no minimum term. Cancel from your dashboard. Anything you fixed stays fixed. The improvements don't disappear when the subscription does.
Yes. The Multi Office tier runs up to 10 practices on one account at $597/mo. For 11+ practices, white-label, or API access, the Agency tier is custom. Contact sales at hello@bruxdentalmarketing.com.
Multi Office ($597/mo or $5,970/yr) gives you up to 10 locations on a single account, each with its own onboarding, dentists, services, tracked queries, review destinations, and Testimonial Engine, all under one bill with a single login. Free / Starter / Pro tiers are single-office.
See what AI says about your practice.
In about two minutes.
Run the audit. You'll know more about your AI search position than 95% of practices in the country.
No credit card. No sales calls. Real findings in about 2 minutes.
Or see pricing.
* Visuals marked with an asterisk show illustrative sample data, not a specific customer's verified results. Practice names, dentists, and competitors shown are fictional.