When a patient asks ChatGPT, Claude, Gemini, or Perplexity "who's a good dentist in [city]?" — one practice gets named. Maybe two. The rest don't exist.
Brux tells you which one you are, why, and what to fix. The audit is free and takes about two minutes.
No credit card. No sales calls. Real findings in about 2 minutes.
Five years ago, a new patient typed "dentist near me" into Google and scrolled. They compared websites. They read reviews. They picked.
That patient is gone. The new patient opens an AI app, asks for a recommendation, and follows it.
Google still matters. So does your website. But neither one is where the decision is being made anymore — and the practices that figure this out first are stealing market share from the practices that don't.
One of those is happening in your city right now. The audit tells you which.
Compare what your dental practice actually gets from each marketing channel.
| Google Ads / PPC | Traditional SEO | AI Ranking | |
|---|---|---|---|
| Monthly cost | $3,000–$15,000+ | $1,500–$5,000 | $97–$297 |
| Time to results | Immediate (while paying) | 6–24+ months | Weeks to months — and stays live |
| What you pay for | Each click, whether they book or not | Generic SEO checklists | Visibility where patients actually search |
| When you stop paying | Visibility gone overnight | Fades over 6+ months | Improvements stay live |
| Trust signal | “Sponsored” label | Organic search result | AI-cited recommendation |
| Patient intent | Mixed — researching or browsing | Higher — actively searching | Highest — already received a recommendation |
| Reaches AI search users | |||
| Compounds over time | Partially |
A nine-layer scan of every signal AI engines use to decide who to recommend: your website, your Google Business Profile, your reviews, your citations, your schema markup, your competitors. Run it on yourself once. Then run it on the practice across town to see what they're doing that you aren't.
Run free auditAI engines don't quote “Great visit, highly recommend!” They quote reviews that name a specific dentist, a specific procedure, and an outcome. Brux gives every patient a private link, a 30-second form, and three review drafts they can post anywhere. Reviews stay theirs. No data leaves the practice.
Run free auditEvery morning, Brux runs your tracked queries against every major AI platform and records three things: were you mentioned, were you recommended, were you cited. Visibility moves slowly. Brux makes the movement visible.
Run free auditGoogle retrieves links and lets the patient pick one. AI engines decide for the patient and present the answer.
That changes what gets rewarded. A practice can rank on page one of Google and be invisible to ChatGPT — because the signals overlap, but they're not the same.
Schema markup matters more. Review specificity matters more. Whether AI crawlers can actually read your website matters a lot more. (Many dental sites built on Wix, Squarespace, or Duda render content with JavaScript, which most AI crawlers can't execute. The site loads fine for a patient and looks empty to ChatGPT.)
Most SEO tools weren't built to measure any of this. Brux was.
A patient who clicked your Google Ad is comparing four practices. A patient who arrived from your SEO ranking is reading your reviews and your About page. A patient who arrived because Perplexity named you with a one-sentence reason has already decided.
They call to book. They mention what the AI said about you. They don't shop.
One new patient from one AI recommendation pays for an entire year of Brux. Then it keeps paying.
Day 1
Enter your website. Brux tests your visibility across every major AI engine, audits 9 dimensions of AI search performance, and shows you exactly where you're losing.
Day 1–7
Brux pulls in your Google Business Profile, your review platforms, and the public signals AI engines see. Billing runs on Stripe. Most practices are fully set up in a single 10-minute session.
Day 7 onward
Brux hands you a prioritized fix list with the exact change for each issue — including code snippets where they apply. Implement the highest-impact items first. Every fix is verified in the next audit cycle.
Ongoing
Daily ranking snapshots. Weekly insights. New patient inquiries from AI recommendations begin to arrive — and they convert at higher rates than PPC leads.
One new patient pays for a full year. Cancel any time from the dashboard.
Free
$0
Run the audit. See everything that's broken. Decide if you want help fixing it.
Run free auditStarter
$97/mo
Get the exact fix for every issue, with code snippets you can hand to your web person. Monthly audits track progress.
See StarterPro
$297/mo
Add the testimonial engine, the ranking tracker, weekly audits, and competitor monitoring. The full stack for a single practice.
See ProMulti Office
$597/mo
Up to 10 practices on one account. One dashboard. One bill. Designed for groups, DSOs, and owner operators with more than one location.
See Multi OfficeEvery Monday morning
What moved up, what moved down, what's worth your attention this week. Written in plain English, not dashboard exports.
After every audit run
The new score, the delta from last time, the top three things to fix this week. Skim it in two minutes.
When something changes
A competitor takes your #1 slot on ChatGPT. Perplexity stops citing you on a major query. Brux emails you. You don't have to log in to find out.
Weekly · Testimonial Engine
A summary of how many patients used the link, how many wrote a review, and where they posted.
Every email type has a per-user opt-out toggle in your dashboard settings. Nothing surprises you; nothing locks you in.
SEO is for Google's organic results. It still works for Google. AI engines pull from a different signal set entirely — schema markup, review specificity, citation density, crawler accessibility. You can have great SEO and be invisible to ChatGPT. The two systems overlap; they're not the same. Brux complements SEO. It doesn't replace it.
Most aren't. The good ones know AI search is the gap they don't currently fill and are glad to have a tool that does. Brux exports a clean fix list that an agency can implement on your behalf, if that's how you work. We have an agency program for firms that want to manage Brux for clients.
A traditional SEO audit grades your site against Google's ranking factors. The Brux audit grades you against signals specific to how AI engines actually consume and cite web content. We also test your visibility live — running real queries against real AI engines and showing you the response. No SEO tool does that.
The first wins (technical fixes, citation consistency) show up in weeks. Bigger compounding gains build over months as AI platforms re-crawl and new model versions roll out. Nobody outside the AI labs knows the exact cadence. Brux shows you what's landed and where, so you can see progress between model updates instead of guessing.
Yes. It's actually most useful there. Independent practices get out-positioned by competitors who happen to have better technical setups, not better marketing. Brux fixes the technical gap.
Yes. No contracts, no minimum term. Cancel from your dashboard. Anything you fixed stays fixed — the improvements don't disappear when the subscription does.
Yes. The Multi Office tier runs up to 10 practices on one account at $597/mo. For 11+ practices, white-label, or API access, the Agency tier is custom — contact sales at hello@bruxdentalmarketing.com.
Multi Office ($597/mo or $5,970/yr) gives you up to 10 locations on a single account, each with its own onboarding, dentists, services, tracked queries, review destinations, and Testimonial Engine — all under one bill with a single login. Free / Starter / Pro tiers are single-office.
Run the audit. You'll know more about your AI search position than 95% of practices in the country.
