The dental industry is uniquely vulnerable to AI search disruption. Patients ask AI engines for healthcare recommendations more than for any other category. AI engines weight local authority heavily for healthcare. And most dental practices are running on websites and review systems built for a search world that's rapidly disappearing.
We watched dental marketing agencies sell AI-themed "growth packages" that were just SEO services with new branding. We watched practices spend thousands on PPC campaigns that couldn't reach AI search users at all. We watched the practices winning AI recommendations have no idea why they were winning.
So we built the tool we wished existed. A platform that measures what actually matters for AI search visibility — and gives dental practices a clear, technical path to improve it.
Brux is for the practice that wants to compete on substance, not ad budget. Where one well-placed AI recommendation outperforms a month of PPC spend. Where the practice owner wants to understand exactly what's happening — not just trust an agency to "handle it."
If that sounds like you, you're in the right place.